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How To Track Your SEO With Google Analytics

by The Custom Boxes
Google Analytics

Did you know that of all search engine results, 67% of clicks only go to the top five organic results? You undoubtedly already know how crucial it is to use the best Search Engine Optimization (SEO) tactics to fight for the number one position. The one catch is that you cannot see whether your SEO efforts are paying off.

Thanks to Google Analytics, one of the greatest free tools for measuring SEO efforts, you may finally find out the truth. Keeping on top of your search engine optimization (SEO) efforts is easier with the gold nuggets of information that Google Analytics can supply.

Incorporating Google Analytics into your SEO approach will allow you to monitor and enhance your campaigns.

SEO Analytics: What Is It?

Let us take a step back and look at SEO analytics before getting headfirst into how Google Analytics may help you monitor, measure, and optimize your SEO efforts. By “SEO analytics,” we mean the practice of gathering, monitoring, and analyzing business information with the ultimate goal of increasing a website’s organic traffic.

To optimize your SEO efforts’ return on investment (ROI), you can now easily spot areas for improvement get a more in-depth knowledge of your website’s data, and so on. The industry presently provides excellent SEO analytics tools to evaluate your SEO metrics. Google Analytics is one of the most well-known free SEO analytics tools.

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Monitor Your Search Engine Results Using Google Analytics

This is the first item that comes to mind when considering SEO efficiency. What are the top-performing terms on Google right now? Many newbies wrongly believe that you need to pay for such an SEO tool to see where your keywords stand in the SERPs, yet this information is readily available in Google Analytics.

Through Integrating Google Analytics With Google Search Console

You may get a much more accurate picture of the performance of your search phrases and avoid the issue of Google Analytics reports lacking necessary keywords. If you have not previously, you should link Search Console and Analytics.

Next, go to Acquisition > Search Console > Queries. The search terms people used to locate your site in Google’s index are shown here. You can have sophisticated tracking up and running in a few minutes using the finest Google Analytics plugin for WordPress.

Keyword Positions Without Prejudice

In addition to your search history, your physical location and the sort of device you are using (desktop, tablet, or mobile) are all taken into account by Google when displaying search results.

Because of this, you are keeping track of your site’s position requires constant, laborious effort. Alternatively, you might use your free Google Analytics data, a premium SEO service, or Agency Analytics. Connecting your Analytics account to Google’s Webmaster Tools is the first step to seeing your rankings data (for instructions, read this). The list of terms for which your site is now ranking may be seen in Acquisition > Search Console > Queries. As a bonus, we provide you with the total number of impressions (or searches), clicks, average position, and CTR.


Establish Search Engine Optimization Objectives

Experts recommend setting up SEO objectives in Google Analytics before adopting an SEO plan. These pages, which may also be termed “acknowledgment pages,” only let the user know that their form was successfully submitted. You should not limit yourself to monitoring your organic traffic when establishing KPIs to evaluate the success of your SEO initiatives.

Optimize Search Engine Results For Your Best-Performing Pages

Another useful suggestion from our correspondents is to review your best-performing pages often to spot areas for improvement. This may include anything from writing new material to enhancing the call to action. These sites may already be doing well in Google’s search results, but you still want to do everything you can to keep them there and maximize their ROI. That’s where you’ll find the sites that might benefit from an ad boost, content refresh, or conversion rate optimization.

Analyzing your best-performing blog post may also help you determine what material will be most interesting to your audience in the future.

Sales Generated From Organic Search

At last, we reach the holy grail of search engine optimization metrics: conversions from organic search traffic. Rankings and traffic to a website do not directly translate into revenue. The success of your SEO Darwin campaigns depends on your ability to track and analyze the outcomes of such efforts.

You will need to activate Analytics Goals to do this. Then, return to the Channels report where you first saw Organic Search traffic to see all of the Goals that were attained thanks to this source. To determine how much money was made from people finding your site using search engines, you need to install E-Commerce Analytics on your online store. To see earnings from organic search traffic, switch the Channels report from Summary to E-Commerce in the Explorer menu above the graph.

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Make Use of Annotations to Monitor Content Evolution

Marketers often do pruning once every three to six months, and keeping track of the outcomes and quantifying their significance may make a world of difference. It might take weeks or months for search engine optimization efforts to bear fruit when the material is updated. It will not be easy to assess development after your upgrades begin producing results if you have not kept meticulous records.

Discover Linking Platforms

When another site sends visitors, your way and those visitors become new users in Google Analytics that is a referral. Said it is a referral from one website to another. If you’re actively engaging in off-page SEO methods, you’ll want to keep an eye on this KPI to ensure you’re developing quality links and understanding their impact on performance.

Search Engine Referral Visits to a Website

The Acquisition area of Google Analytics has the next report we need to examine. Select Organic Search in the report table after going to Acquisition > All Traffic > Channels. You are now seeing data on all the unpaid (organic) search engine traffic that has visited your site. Do not worry too much about the specifics of the figures. Looking back 6-12 months, the graph trend becomes more significant.


Regarding free, very effective tools for monitoring SEO results, Google Analytics is hard to beat. One area where it falls short, however, is in SEO-related reporting.

A marketer may keep an eye on hundreds of SEO variables, but doing so requires constantly switching between reports, eating into productive time.