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The 5 best Amazon Prime alternatives in 2022

by Mark Dylan


Earlier this year, we saw Amazon’s stock soar 17% after reporting its quarterly earnings and, with it, the North American price for Prime membership. Previously costing $119 for an annual subscription (or $12.99 per month), new Prime users will now pay $139 yearly, and existing users’ rates will see an increase on March 25. 

While Amazon Prime has become an essential service for many—including myself—who order household items and gadgets by the week, the inevitable price hike is not as easily justifiable for those who shop less frequently. That’s why we’ve dug through the membership catalogs of virtually every retailer to find the best Amazon Prime alternatives. These services will not only cost less but also offer delivery speeds and benefits that match Amazon’s. Check them out below.

More: How to cancel your Amazon Prime membership

The best Amazon Prime alternative is Walmart+ since it comes in at a cheaper price point than Amazon, has free shipping, and even includes early access to sales and promotions. 

Amazon Prime Alternative

Price

Main Features

Walmart+

$12.95/month

VIP access to sales promotions and shopping events, products sourced from your local Walmart

Target RedCard

Free

5% off every purchase, free same-day shipping, additional return time 

ShopRunner

Free or $79/year

2-day shipping, free for most credit cardholders

Instacart

Free

Free delivery over $35, local grocery stores

Hulu

$6.99/month

Access to Disney+ and ESPN+, live TV, choose from 3,000 titles

While any of these Amazon Prime alternatives are great options to replace your subscription, it ultimately comes down to what you shop most for, how much you’re looking to pay, and if you prefer delivery versus in-store pickup. 

Choose this Amazon Prime alternative…

If you want…

Walmart+

The best overall option.

Target RedCard

To be able to pick up your items at a store.

ShopRunner

Access to hundreds of retailers for the best online shopping.

Instacart

To order grocery delivery. 

Hulu

To replace your Amazon Prime Video subscription.

When it comes to online shopping, Amazon Prime has set the tone for convenience and speed. So when picking out the best alternatives, we not only sought out options that matched the two factors, but more.

Our picks provide delivery options as quickly as the day of, carry a similar catalog of products and services as Amazon, and also offer unique value propositions that you never knew you needed.

Lastly, with the Amazon Prime price hike, our picks are more affordable and value-driven.

While that friendly Amazon customer service associate will honor your returns and exchanges, they won’t be able to exempt you from the new prices. However, there are some methods to help you get the same experience for less.

  • Amazon Prime Student: If you’re a student, you can enroll into an Amazon Prime Student membership using your .edu email and reap the same benefits as a regular member for half off. That brings the monthly cost down to $7.49, or $69 per year.
  • Government assistance recipients and people who rely on EBT or Medicaid can qualify for a discounted Prime membership — as low as $6.99 per month. 
  • Have a friend or family who’s also looking to pay less? Share an Amazon Prime account via Amazon Household and split the cost in two!

If you’re like me and have been using Amazon Prime for as long as you can remember. You can actually still qualify for Amazon’s fast shipping services without a membership. The only requirement is that you have to order at least $25 worth of eligible items, typically with a “FREE Shipping” signage on the product page.

Here are a few more top-rated services to fulfill your shopping needs:



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