by The Custom Boxes
WhatsApp API

Yesterday I texted somebody, and I was amazed to see that I got a reply within 1 second, although that person wasn’t available. I got curious about this new technology, where I can send an automated message to someone when I am not readily available. Through internet research, I learned that this is a feature of the Whatsapp Business known as Whatsapp API. Let me share some of my research with you all and get to know about this fantastic feature more:

The WhatsApp API is a way for developers to interact with the WhatsApp platform and build custom integrations and applications that can send and receive messages and perform other functions within the WhatsApp ecosystem. Some examples of what you can do with the WhatsApp API include building chatbots, integrating WhatsApp into customer support systems, and creating custom integrations for businesses.

WhatsApp Business API has been widely adopted by businesses worldwide as a communication platform, and lately, it emerged as a powerful tool for automating customer interactions and streamlining communication. The API will continue to be popular and grow in usage.

How is WhatsApp API different from WhatsApp Business App?

WhatsApp Business is a separate app from WhatsApp explicitly designed for small business owners to communicate with their customers. It offers features such as automated messages, quick replies, and labels to help businesses manage their communications more efficiently.

The WhatsApp Business API allows developers to build custom integrations and applications to send and receive messages and perform other functions within the WhatsApp ecosystem. Businesses can use it to communicate with their customers more efficiently and automatedly. Larger companies and organizations that need more advanced features and capabilities than are available in the WhatsApp Business app use it.

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In short, the WhatsApp Business app is a standalone application designed for small business owners to communicate with their customers. At the same time, the WhatsApp Business API is a set of tools and resources that developers can use to build custom integrations and applications that interact with the WhatsApp platform.

Key Features of WhatsApp Business API

The WhatsApp Business API is a powerful tool for businesses that want to use WhatsApp as a communication platform. Some key features of the WhatsApp Business API include:

  1. Automated Messages: Businesses can use the API to send automated messages to customers, such as order confirmations or shipping updates.
  2. Labels: Businesses can use tags to organize and manage customer chats.
  3. Quick Replies: Businesses can use quick replies to streamline customer communication by providing pre-defined responses to common questions.
  4. Catalogs: Businesses can use catalogs to showcase their products and services to customers.
  5. Short Links: Businesses like  can use quick links to make it easier for customers to access their website or product pages.
  6. Message Templates: Businesses can send pre-approved messages to customers, such as appointment reminders or promotional offers.
  7. WhatsApp Web: Businesses can use WhatsApp Web to manage chats and messages from their computer.
  8. WhatsApp for Desktop: Businesses can use WhatsApp to communicate with customers from their desktop computers.

Whatsapp API Components

The WhatsApp API consists of components that work together to enable you to send messages, receive messages, and get information about messages that have been sent and received.

  1. WhatsApp Business API Client: This software application connects to the WhatsApp servers and allows you to send and receive messages and perform other actions, such as creating labels and managing customer interactions.
  2. WhatsApp Web: This is a web-based version of the WhatsApp Business API Client that you can use in your web browser to send and receive messages, manage customer interactions, and perform other actions.
  3. WhatsApp Business API Sandbox: This is a test environment that allows you to test your WhatsApp Business API Client and your integration with the WhatsApp API without affecting your production environment.
  4. WhatsApp Templates: These are pre-approved message templates that you can use to send standard messages to your customers, such as shipping updates or account reminders.
  5. WhatsApp Labels: These are tags you can use to organize and manage customer interactions and messages.
  6. WhatsApp Quick Replies: These are pre-defined responses that you can use to reply to common customer inquiries quickly.
  7. WhatsApp Session Messages: These messages are part of a conversation between your business and a customer tied to a specific session.
  8. WhatsApp Catalog: This feature allows you to showcase your products and services to your customers visually appealingly.
  9. WhatsApp Payments: This feature allows you to accept payments from your customers directly within WhatsApp.
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How to create a Whatsapp API account

To create a WhatsApp Business API account, follow these steps:

  1. Go to the WhatsApp Business API page on the WhatsApp website and click the “Sign up now” button.
  2. Fill out the form with your business information and click the “Sign up” button.
  3. Follow the instructions to complete the registration process, which may include verifying your phone number and email address.
  4. Once you create your account, you can use the WhatsApp Business API Client or the WhatsApp Web interface to connect to the WhatsApp servers and send and receive messages.
  5. If you want to use the WhatsApp Business API Sandbox to test your integration with the WhatsApp API, you will need to apply for access and be approved by WhatsApp before using this test environment.
  6. If you want to use the WhatsApp Templates, Labels, Quick Replies, Session Messages, Catalog, or Payments features, you will need to apply for access and be approved by WhatsApp before you can use these features.

Keep in mind that the WhatsApp API is currently available to businesses that meet specific criteria, such as having a customer service focus and a high volume of messages to send.

Conclusion

WhatsApp API is a set of tools and components that allow businesses to communicate with their customers using WhatsApp. It connects to the WhatsApp servers and enables businesses to send and receive messages, a web-based interface, a test environment called the Sandbox, and additional features such as templates, labels, quick replies, session messages, a catalog, and payments. To use the WhatsApp Business API, you must create an account and apply for certain features.

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