Instagram is one of the most popular social media platforms in the present times. It has become the go-to social media network for sharing photos and videos with more than 2 billion active users. This, obviously, represents a big opportunity for marketers and brands to tap into this user pool. Instagram marketing and having a high follower count can boost exposure and visibility for businesses looking to reach their target audience. However, it is not that easy for people to build their Instagram presence and gain followers overnight. It is a process that takes time; however, following a few essential tips allows them to see the results faster.
How to Get More Followers on Instagram?
Mentioned below are some of the major tips through which people can get more followers on their Instagram accounts.
1. Have A Plan and Create A Content Calendar Full Of Great Ideas
When creating great content, people with an Instagram account should always focus on ideas, delivery, and optimization. It should be no different when they share photos and videos on a business or brand’s Instagram account. Thus, it is essential to take time to brainstorm engaging content ideas that align with seasons, holidays, business’ upcoming events, and (most importantly) the overall traffic and sales goals.
Although, individuals can still be flexible and post spontaneously as ideas come to them. However, having a library of ideas and a tentative schedule will keep them ahead of the game instead of scrambling for something to post. Depending on their business, people can post several times a day or several times a week. Therefore, everyone should make an Instagram content plan and stick to it.
2. Write A Compelling Bio
The first thing anyone sees when they visit an individual’s profile is their bio; therefore, it is a crucial part of making the first impression on the audience. People need to write compelling Instagram bios to encourage others to follow them.
Apart from the basics, such as adding the contact details and website link, they should tell their brand’s story engagingly. Simply saying what kind of business they have won’t make them stand out. They need to give people a reason to connect with their brand and follow them.
3. Develop and Maintain a Unique Instagram Brand Personality
An individual’s Instagram feed is the next thing that anyone who visits their profile will see after their bio. The impression that a user gets by looking at people’s feeds is essential in determining whether they like their brand or not.
It is also important to maintain consistency in colors, types of posts, tone of voice, and more, as these are what determine the brand’s personality. It should be such that if anyone sees their post, the audience should immediately associate it with their brand.
Using hashtags is a tried and tested way to reach more people and gain more Instagram followers. People need to research which hashtags are trending in their niche and which are relevant to their brand and content. Then use a mix of these hashtags for all the Instagram content to reach people who follow those hashtags.
Also, people should remember to mix it up a bit and use popular industry-level hashtags, as well as niche ones for which they can actually stand out. Instagram allows its users to add up to 30 hashtags for each post, and they should utilize this feature to their advantage.
5. Create and Promote Your Own Branded Hashtag
Apart from using popular hashtags, people can also create and promote their own hashtags. This could be specific to their brand or even a particular campaign. Brand-specific hashtags are a good way to enhance their Instagram presence and promote their campaigns.
By creating a campaign-specific hashtag, instead, users can also encourage people to use it in their Instagram content. This gets them free user-generated content as well as publicity, which can help them reach more people and get more followers.
6. Optimise Your Captions
The captions of the Instagram posts give people a chance to engage their current audience and even encourage them to refer them to their friends. Thus, they should use this opportunity and make it count. There’s a lot that they can do with their Instagram captions, like tag people, ask questions, start conversations, and so on.
The more they encourage their audience to comment, the more likely it is that they will invite their friends to join in on the discussion. People can also provide discounts or offers and ask their followers to tag their friends and promote that offer. They must remember to tell the story behind the picture or video that they are sharing, as that will get more engagement.
7. Monitor Your Tagged Photos
Maintaining a good reputation is quite essential if an individual wants to gain and retain more followers. One way to do that is to keep tabs on what kind of posts their brand is getting tagged in. People can see all of the posts that they are tagged in from their Instagram profile. Therefore, it is important for everyone to monitor who’s tagging them and in what type of posts. To do this, they can either use the ‘edit tags’ feature or change the setting so that only the posts that they approve are shown in their tagged posts.
8. Add CTAs Everywhere
Instagram provides multiple options for individuals to add calls to action in their content, which they should utilise. Whether it is a simple ‘swipe up to know more’ on the stories or ‘shop now,’ CTAs can help them get their audience to take the desired action. If nothing else, they can add a CTA to their captions by requesting that people share the content, visit the profile, or take whatever action they want them to take.
Just like local SEO for websites, local hashtags and geotagging work for Instagram. Instagram users cannot underestimate the value of focusing on the local audience for their business.
Mentioned below are two major ways in which they can do that.
● Geotag The Posts
By adding geotags to Instagram content, people can attract local users to their accounts. A lot of people search for local content using Instagram’s search feature, and adding geotags can help them rank for those searches. It is similar to local SEO but for Instagram.
Individuals can also add locations to their posts and get featured when someone searches for Instagram content using a location search. That way, they can attract local people to their profile and get more Instagram followers.
Local hashtags also solve a similar purpose, in that Instagram users can reach local people who are interested in a particular niche. A lot of people on Instagram follow local hashtags, and by using them, they can get access to that audience.
10. Leverage Influencers
Influencers are individuals with a significant number of followers who are loyal and engaged, a quality that everyone covets in their audience. People can leverage influencers to get access to their loyal followers and convert them into their own followers. The one important thing to keep in mind is that the influencers should be from their niche and relevant to their brand.
As long as those criteria are met, people are good to go, as influencer marketing is a sure-shot way of getting more Instagram followers in a short period of time. There are numerous ways to use influencer marketing to gain more followers, and individuals should do their research properly and utilize the power of influencer marketing to broaden their reach.
11. Run a Contest
For some people, this might seem like a cheap trick; however, it is a tried and tested way to gain Instagram followers. A lot of brands and marketers use this technique and see immediate results. All they need to do is run a contest, ask people to follow them, and tag their friends to participate. People should write their captions in a way that encourages others to tag only relevant people who might be genuinely interested in their brand.
12. Invest in Instagram Ads
No list of tips to get more Instagram followers is complete without the mention of advertising. After all, it is the traditional way of getting more leads or followers for companies that are willing to invest in it. Unlike people’s posts and stories, which are visible only to their current audience, Instagram ads are shown to a much broader, relevant audience. Ads can reach a large number of people of a certain demographic or target segment by investing in them.
13. Add A Link to Instagram To Your Website and Email
People should make sure existing clients and customers find their Instagram by adding an icon to their social links or embedding Instagram content on their site. They can also link to their brand’s Instagram account from their email signature. They can use a plugin to feed their latest Instagram posts directly to their website. This can be a great way to promote their new account to people who regularly visit their site, building their following of clients.
The bottom line
If an individual wants more followers on Instagram, they can take advantage by following the effective tips. They must make sure to utilize Instagram analytics, research their hashtags, post high-quality images, create engaging copy and CTAs, and more. People can also buy Instagram followers from Buy Quality Likes as they offer real and genuine followers. With this, Instagram users can see visible growth in their follower base, build a strong presence on the platform, and set themselves up for success in meeting their Instagram goals.
