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First came the social-media influencer. Now some aspiring influencers are finding it more profitable to assist others in the industry.
Many young Americans dream of
making a living off creating YouTube, TikTok or Instagram content. Yet being an influencer doesn’t always mean an easy supply of free swag, trips and brand-endorsement deals. Few come close to the earning power of TikTok stars such as Charli and Dixie D’Amelio or the most popular videogame streamers on Twitch, who earn millions annually. Even small changes to a platform’s algorithm can derail a creator’s visibility, and income, overnight.
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